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Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: x, 182 p. ; 25 cmISBN:
  • 9780749459611
  • 0749455071
Subject(s): DDC classification:
  • 659.202854678 22
Contents:
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 659.202854678 B881p 2010 (Browse shelf(Opens below)) 01 Available 019881
Total holds: 0

Includes index.

Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.

Media and Communication