Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown.
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: x, 182 p. ; 25 cmISBN:- 9780749459611
- 0749455071
- 659.202854678 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 659.202854678 B881p 2010 (Browse shelf(Opens below)) | 01 | Available | 019881 |
Includes index.
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
Media and Communication