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1.
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a.
2.
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a.
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3.
Analysis for Marketing Planning / Donald R Lehmann, Russell S Winer by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 2005
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 L523a.
4.
Bangladesh Case Studies in Marketing / edited by Gary N. McLean, Muzaffer Ahmed by Series: UGC Publication ; No.48.
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : University Grants Commission Dhaka, Bangladesh, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.80095492 B216. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.80095492 B216.
5.
Business-to-Business Market Research / Martin P Block, Tamara S Block by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Australia : Thomson, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.83 B651b, ...
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6.
Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Mifflin Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480722 J43g, ...
8.
Fundamentals of Selling : customers for life through service / Charles M Futrell by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Book CD/DVD Shelf 658.81 F996f. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.81 F996f.
9.
Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (9)Location, call number: General Stacks 658.848 G562, ...
10.
Global marketing management / Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 K26g, ...
11.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Miffling Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480684 J432g, ...
12.
The Handbook of International Market Research Techniques / Robin J (editor) Birn by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Private Limited, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83 H236.
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13.
How to Write a Marketing Plan / John Westwood by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India Pvt.Ltd., 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 W538h.
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14.
Industrial marketing management : text and cases / Robert W Haas by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : PWS-Kent Publishing Company, 1986
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 H112i.
15.
International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 M528i.
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16.
International marketing : strategy, planning, market entry and implementation / Roger Bennett by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : KOGAN, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B471i.
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17.
International marketing / Philip R Cateora by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1990
Availability: Not available: Library, Independent University, Bangladesh (IUB): Checked out (1).
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18.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India, 1993
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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19.
International Marketing Strategy / Frank Bradley by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Harlow : Pearson Education Limited, 2002
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.848 B811i.
20.
International marketing strategy : teachers manual / Chris Phillips, Isobel Doole, Robin Lowe by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: London : Routledge, 1995
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.848 P558i.
21.
Management of a sales force / William J. Stanton, Rosann Spiro by Series: Marketing and Advertising Series
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin\McGraw-Hill, 1999
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.81 S792m.
22.
Marketing : the core / Roger A Kerin, Steven W Hartley, William Rudelius by Series: McGraw-Hill\Irwin Series in Marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K39m.
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23.
Marketing : concepts and cases / Michael J [et...al] Etzel by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 M345, ...
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24.
Marketing : planning and control / M Saeed, K Ghose by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Anmol Publications, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.802 S127m.
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