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1.
Choice, welfare and measurement / Amartya Sen by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Oxford University Press, 1982
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 331.702 S474c.
2.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice Hall of India Pvt. Ltd., 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.83 T918m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.83 T918m.
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3.
Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Pearson Education, 2008
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 658 K17s.
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