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Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Aadrian Payne, David Ballantyne

By: Contributor(s): Material type: TextTextSeries: The Marekting series ; .Publication details: Oxford : Butterworth-Heinemann Ltd., 1991.Edition: 1st edDescription: x, 204 p. : ill. ; 21.5 cmISBN:
  • 0750609788 :
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 C556r (Browse shelf(Opens below)) 1 Available 004351
Total holds: 0

Includes bibliographical references.

Business

1997-04-15

Marketing