Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123e. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 M123e.