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	1.	Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr. by McCarthy, E. Jerome Perreault Jr., William D Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Homewood, IL : IRWIN, 1991 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123e. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 M123e. Lists: Marketing. Place hold Request article
	2.	International marketing / Philip R. Cateora by Cateora, Philip R Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : Irwin, 1996 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.848 C359i, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.848 C359i. Lists: Marketing. Place hold Request article
	3.	Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch by Belch, George E Belch, Michael Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : Irwin, 1995 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 659.1 B427a, ... Lists: Marketing. Place hold Request article
	4.	Marketing : creating value for customers / Gilbert A., Churchill by Churchill, Gilbert A., ; Peter, J. Paul Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : IRWIN, 1995 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 C563m. Lists: Marketing. Request article
	5.	Marketing research / Donald R. Cooper, Pamela S. Schindler. by Cooper, Donald R Schindler, Pamela S Series: The McGraw-Hill/Irwin series in marketing Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill/Irwin, c2006 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8/3 C778m 2006. Lists: Marketing. Request article
	6.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. Material type: Computer file; Format: electronic Publication details: New York : McGraw-Hill Irwin, c2013 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 Z48s 2013. Lists: Marketing. Request article

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