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1.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M113a.
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2.
Applications in basic marketing : clippings from the popular business press : 1994-1995 edition / E. Jerome McCarthy, William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M113a.
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4.
Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr. by Series: The Irwin series in marketing ; .
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : Irwin, 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: General Stacks 658.8 M123b, ...
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5.
Essentials of marketing / E. Jerome McCarthy, William D Perreault Jr. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123e. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 M123e.
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