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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a 2012.
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2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Computer file Computer file; Format: electronic
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 Z48s 2013.
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