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Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketing ; .Publication details: Homewood, IL : Irwin, 1993.Edition: 11th edDescription: xxii, 763, (30) p. : ill. ; 26 cmISBN:
  • 025610509X
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 2 Available 004953
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 4 Available 004955
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 5 Available 004956
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 6 Available 004957
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 7 Available 004958
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 8 Available 005637
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.8 M123b (Browse shelf(Opens below)) 9 Available 005638
Total holds: 0

Bibliography : p. 723-760

Business

1997-07-23

General Management