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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Material type: TextPublisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119341208 (cloth)
Other title:
  • Marketing four point zero
Subject(s): DDC classification:
  • 658.8 23
List(s) this item appears in: SBE-Marketing
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.8 K874m 2017 (Browse shelf(Opens below)) 01 Not For Loan 025754
Total holds: 0

Includes index.

Marketing

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