IUB Library OPAC
Marketing 4.0 : (Record no. 23232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00878nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23206 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823095105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181023s2017 nju 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119341208 (cloth) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | moving from traditional to digital / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing four point zero |
| 264 #1 - | |
| -- | Hoboken, New Jersey : |
| -- | Wiley, |
| -- | [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184 pages ; |
| Dimensions | 24 cm |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | unmediated |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | volume |
| -- | nc |
| -- | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan, |
| Relator term | author. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 23/10/2018 | 2050.00 | 658.8 K874m 2017 | 025754 | 23/10/2018 | 01 | 23/10/2018 | Books |