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Kotler, Philip,

Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - xix, 184 pages ; 24 cm

Includes index.



ISBN: 9781119341208 (cloth)

Subjects--Topical Terms:
Marketing.
Internet marketing.

Dewey Class. No.: 658.8