Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
Material type:
TextPublication details: Boston, Mass : Houghton Mifflin Company, 2001.Edition: 5thDescription: v.p. : ill. ; 24 cmISBN: - 061807192x
- 658.8480722 19
Includes bibliographical references and index
Business
Global Studies and Governance
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