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Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch
Material type:
TextPublication details: Chicago : Irwin, 1995.Edition: 3rd edDescription: xxii,762p : ill ; 28cmISBN: - 0256136963 :
- 659.1 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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Library, Independent University, Bangladesh (IUB) Reserve Shelf | 659.1 B427a (Browse shelf(Opens below)) | 1 | Not For Loan | 003372 | |
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Books
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Library, Independent University, Bangladesh (IUB) General Stacks | 659.1 B427a (Browse shelf(Opens below)) | 2 | Available | 004553 | |
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Books
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Library, Independent University, Bangladesh (IUB) General Stacks | 659.1 B427a (Browse shelf(Opens below)) | 3 | Available | 009322 |
Total holds: 0
Business
1996-01-28
Media and Communication
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