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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip [author.]Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 (cloth)Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8

List(s) this item appears in: Marketing

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	658.8 K874m 2017 (Browse shelf(Opens below))	01	Available		025754

Total holds: 0

Includes index.

Marketing

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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

Independent University, Bangladesh Library

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