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Tourism Marketing for cities and towns : using social media and branding to attract tourism /
Kolb, Bonita M.
Tourism Marketing for cities and towns : using social media and branding to attract tourism / Bonita Kolb. - Second edition - New York: Boston : Routledge , 2017 - xvi, 310 p. ; 22 cm.
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
9781138685192
9781138685192
City promotion.
Tourism--Marketing.
659.2930776 / K311t
Tourism Marketing for cities and towns : using social media and branding to attract tourism / Bonita Kolb. - Second edition - New York: Boston : Routledge , 2017 - xvi, 310 p. ; 22 cm.
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
9781138685192
9781138685192
City promotion.
Tourism--Marketing.
659.2930776 / K311t