IUB Library OPAC
Tourism Marketing for cities and towns : using social media and branding to attract tourism / Bonita Kolb.
Material type:
TextPublication details: New York: Boston : Routledge , 2017 Edition: Second editionDescription: xvi, 310 p. ; 22 cmISBN: 9781138685192Subject(s): City promotion | Tourism -- MarketingDDC classification: 659.2930776 Online resources: Table of contents only | Publisher description | Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Reference Stacks | 659.2930776 K311t (Browse shelf(Opens below)) | 2017 | 01 | Available | 028786 |
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
School of Business and Entrepreneurship Marketing Reference Stacks
Karim International