MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01541nam\a2200301\a\4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
56742 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231127091025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231127s2017 ne b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
9781138685192 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781138685192 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2930776 |
| Edition number |
22 |
| Item number |
K311t |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kolb, Bonita M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Tourism Marketing for cities and towns : |
| Remainder of title |
using social media and branding to attract tourism / |
| Statement of responsibility, etc |
Bonita Kolb. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York: |
| -- |
Boston : |
| Name of publisher, distributor, etc |
Routledge , |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 310 p. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| School name |
School of Business and Entrepreneurship |
| Department |
Marketing |
| Shelving Location |
Reference Stacks |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Karim International |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
City promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0517/2005022585.html">http://www.loc.gov/catdir/toc/ecip0517/2005022585.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
IUB Library OPAC