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Strategic marketing : text and cases the Indian perspective / S Shajahan.
Material type:
TextPublication details: New Delhi: Viva Books private ltd.., c2010. Description: xv, 400 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0538828234Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book's CD/DVD
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Book CD/DVD Shelf | 658.802 S526s (Browse shelf(Opens below)) | 1 | Available | CD00951 | |||
Books
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Reference Stacks | Reference | 658.802 S526s 2010 (Browse shelf(Opens below)) | 01 | Available | 020002 |
Total holds: 0
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| 658.7 C549s 2013 Supply chain management : strategy, planning, and operation / | 658.8 K87p 2014 Principles of marketing / | 658.8001 K87p Principles of Marketing / | 658.802 S526s 2010 Strategic marketing : text and cases the Indian perspective / | 658.802 S656m 2011 Marketing communications : integrating offline and online with social media / | 658.83 K9637m 2015 Marketing research : | Financial accounting, reporting, and analysis / a global outlook / | 658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / |
Includes bibliographical references and index.
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