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Marketing Research Essentials / Carl McDaniel, Roger Gates

By: McDaniel, Carl Contributor(s): Gates, Roger Material type: Text

TextPublication details: Hoboken, NJ : John Wiley and Sons, Inc, 2004. Edition: 4th edDescription: xxv, 420p. : illus ; 25cm + 1 CD-ROM (4 3/4 in.)ISBN: 0471448451 :; 0471458953Subject(s): Marketing ResearchDDC classification: 658.83 Subject: Business

List(s) this item appears in: Marketing

Tags from this library:

Broadcasting Market Research (3)

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book's CD/DVD	Book CD/DVD Shelf	658.83 M479m (Browse shelf(Opens below))	1	Available		CD00695
Books	General Stacks	658.83 M479m (Browse shelf(Opens below))	1	Available		016852