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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: p. cmISBN: - 9780071318389 (alk. paper)
- 659.1 23
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 659.1 A6816c 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 024365 |
Total holds: 0
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| 658 B575m 2008 Management : principles, processes, and practices / | 658 K55m 2009 Management : a practical introduction / | 658 R636m 2012 Management / | 659.1 A6816c 2013 Contemporary advertising and integrated marketing communications / | 659.1 A681c 2011 Contemporary advertising and integrated marketing communications / | 659.1 B427a Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B427a Advertising and Promotion : an integrated marketing communications perspective / |
Includes index.
Marketing
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