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Principles of Advertising and IMC / Tom Duncan

By: Duncan, TomMaterial type: Text

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TextPublication details: Boston : McGraw-Hill\Irwin, 2005. Edition: 2nd edDescription: xxvii, 774p. : illus ; 27cmISBN: 0072537744 :Subject(s): Publicity | Sales | Marketing | Brands | Sales Promotion | Marketing Communication | AdvertisementDDC classification: 658.827 Subject: Business

List(s) this item appears in: Marketing

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Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Reference Stacks	658.827 D912p (Browse shelf(Opens below))	1	Available		017208

Total holds: 0

Business

2006\07\18

Media and Communication

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