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Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
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TextPublication details: Boston, Mass : Houghton Mifflin Company, 2001. Edition: 5thDescription: v.p. : ill. ; 24 cmISBN: 061807192xSubject(s): Market management | Marketing | Case studies | International marketingDDC classification: 658.8480722 Subject: Business
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| 658.8480722 J43g Cases in global marketing strategies / | 658.8480722 J43g Cases in global marketing strategies / | 658.8480722 J43g Cases in global marketing strategies / | 658.8480722 J43g Cases in global marketing strategies / | 658.8480722 J43g Cases in global marketing strategies / | 658.8480722 J43g Cases in global marketing strategies / | 658.8480722 J43g Cases in global marketing strategies / |
Includes bibliographical references and index
Business
Global Studies and Governance