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Ethnography for Marketers : a guide to consumer immersion / Hy Mariampolski

Material type: TextTextPublication details: Thousand Oaks : Sage Publications, 2006.Edition: 1st edDescription: xii, 252p. : illus ; 23cmISBN:
  • 0761969470 :
Subject(s): DDC classification:
  • 658.834 19
Subject: Business
List(s) this item appears in: Marketing | Business
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Business

2006\11\21

International Business