Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt

TextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York : McGraw-Hill Book Company, 1963. Edition: 1st edDescription: xi, 399 p. : ill. ; 23.5 cmSubject(s): Publicity | Marketing | AdvertisingDDC classification: 659.1 Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	659.1 L933m (Browse shelf(Opens below))	1	Available		003078

Total holds: 0

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Previous	659.1 B783a Advertising excellence /	659.1 D599a Advertising principles and problems /	659.1 K64a Advertising inside out /	659.1 L933m Measuring advertising effectiveness /	659.1 M817a Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	659.1 N532 The New world of advertising	659.1 R961k Kleppner's advertising procedure /	Next