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1.
Contagious : why things catch on / Jonah Berger.

by Berger, Jonah.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Simon & Schuster Paperbacks, 2013Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8342 B4966c.
2.
Creating new markets in the digital economy : value and worth / Irene C.L. Ng.

by Ng, Irene C. L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Cambridge University Press, [2014]Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.872 N5761c 2014.
3.
Innovation engine [electronic resource] : driving execution for breakthrough results / Jatin Desai.

by Desai, Jatin.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Online access: Wiley Online Library Availability: No items available.
4.
Launching a new product / edited by John Morley

Series: Management in action seriesEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Business Book Limited, 1968Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 L376.
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5.
The lean enterprise : how corporations can innovate like startups / Trevor Owens, Obie Fernandez.

by Owens, Trevor [author.] | Fernandez, Obie [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Online access: Wiley Online Library Availability: No items available.
6.
Product and systems development : a value approach / Stanley I. Weiss.

by Weiss, Stanley I.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, ©2013Online access: Wiley Online Library Availability: No items available.
7.
Product design and development / Karl T. Ulrich, Steven D. Eppinger.

by Ulrich, Karl T | Eppinger, Steven D.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.5752 U45p 2012.
8.
Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat.

by Beckley, Jacqueline H | Paredes, Maria Dulce | Lopetcharat, Kannapon.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Hoboken : John Wiley & Sons, 2012Online access: Wiley Online Library Availability: No items available.
9.
Responsible innovation / edited by Richard Owen, John Bessant, Maggy Heintz.

by Owen, Richard (Richard J.) | Bessant, J. R | Heintz, Maggy.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2013Online access: Wiley Online Library Availability: No items available.
10.
Winning at new products : accelerating the process from idea to launch / Robert G. Cooper

by Cooper, Robert G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Reading, Mass. : Addison-Wesley Publishing Company, 1993Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.575 C778w.
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