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	1.	No cover image available Bangladesh Case Studies in Marketing / edited by Gary N. McLean, Muzaffer Ahmed by McLean, Gary N., (ed.) Ahmed, Muzaffer, (ed.) Series: UGC Publication ; No.48. Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Dhaka : University Grants Commission Dhaka, Bangladesh, 1989 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.80095492 B216. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.80095492 B216. Lists: Management, Marketing. Place hold Request article
	2.	Basic marketing : a global-managerial approach / William D. Jr. Perreault, E. Jerome McCarthy by Perreault, William D. Jr McCarthy, E. Jerome Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Irwin\McGraw-Hill, 1996 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 P455b, ... Lists: Human resource Management, Management, Marketing. Place hold Request article
	3.	Global marketing management / Massaki Kotabe, Kristiaan Helsen by Kotabe, Massaki Helsen, Kristiaan Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : John Wiley and Sons, Inc., 1998 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 K87g. Lists: Management, Marketing. Place hold Request article
	4.	Marketing 95\96 / John E.(ed) Richardson by Richardson, John E.(ed) Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Connecticut : The Dushkin Publishing Group,Inc., 1996 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (6)Location, call number: General Stacks 658.8 M345, ... Lists: Human resource Management, Management, Marketing. Place hold Request article
	5.	Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. by Middleton, Daina [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher number: EB00063651 Recorded Books Publication details: Hoboken, N.J. : Wiley, ©2013 Online access: Wiley Online Library Availability: No items available. Request article
	6.	Marketing Management / Philip kotler by kotler, Philip Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: India : Pearson Education Asia, 2003 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 K87m, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K87m. Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (4). Lists: Management, Marketing. Place hold Request article
	7.	Marketing Management : strategies and programs / Joseph P. Guiltinan by Guiltinan, Joseph P., etal Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill Companies, Inc., 1996 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 G953m. Lists: Management, Marketing. Request article
	8.	Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip Keller, Kevin Lane, 1956- Edition: 14th [ed.] Material type: Computer file; Format: electronic Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Reference Stacks 658.8 K87m 2012. Lists: Human resource Management, Management, Marketing. Place hold Request article
	9.	Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. by Kotler, Philip Keller, Kevin Lane, 1956- Edition: 15 [edition]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2016] Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 K874m 2016. Lists: Management, Marketing. Request article
	10.	Marketing of Banking Services (for CAIIB examination) / The Indian Institute of Bankers by The Indian Institute of Bankers Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Delhi : The Macmillan India Limited, 2003 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M345. Lists: Human resource Management, Management, Marketing. Place hold Request article
	11.	The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. by Stewart, David, 1948- Saren, Michael Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014 Online access: Wiley Online Library Availability: No items available. Request article
	12.	Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan [and others]. by Meehan, Julie M Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2011 Online access: Wiley Online Library Availability: No items available. Request article
	13.	Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by Perrey, Jesko Spillecke, Dennis Edition: 2nd ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hoboken : Wiley, 2012 Online access: Wiley Online Library Availability: No items available. Request article
	14.	Strategic marketing : text and cases the Indian perspective / S Shajahan. by Shajahan, S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Viva Books private ltd.., c2010 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Book CD/DVD Shelf 658.802 S526s . Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 S526s 2010. Lists: Management, Marketing. Place hold Request article
	15.	Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu, University of Cambridge, UK ; endorsements by Jagdish Sheth, Emory University, USA, Katsuri Rangan, Harvard Business School, USA, Abdul Mannan, University Grants Commission, Bangladesh ; edited by Syed Saad Andaleeb, Khalid Hasan, The Nielsen Company; ResInt Canada. by Prabhu, Jaideep C [author of foreword.] Sheth, Jagdish N Rangan, Katsuri Mannan, Abdul Andaleeb, Syed Saad [editor,, contributor.] Hasan, Khalid (Social surveyor) [editor,, contributor.] Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bingley, UK ; North America : Emerald, [2017]Copyright date: ©2017 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reserve Shelf 658.80095 A5433s 2017, ... Lists: Management, Marketing. Request article

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