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Tourism Marketing for cities and towns : using social media and branding to attract tourism / Bonita Kolb.

By: Material type: TextPublication details: New York: Boston : Routledge , 2017Edition: Second editionDescription: xvi, 310 p. ; 22 cmISBN:
  • 9781138685192
Subject(s): DDC classification:
  • 659.2930776 22 K311t
Online resources:
Contents:
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
List(s) this item appears in: SBE-Marketing
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Holdings
Item type Current library Call number Vol info Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reference Stacks 659.2930776 K311t (Browse shelf(Opens below)) 2017 01 Not For Loan 028786
Total holds: 0

Includes bibliographical references and index.

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

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