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1.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Leonards, NSW : Allen & Unwin, 2010
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1019 S9661a 2010.
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2.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River : Pearson Education, 2007
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 S333c.
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3.
Consumer Behavior / Leon G. Schiffman by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Delhi : Pearson Education, 2004
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (5).
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4.
Consumer Behavior / Leon G. Schiffman by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1999
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8342 S332c.
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5.
Consumer behavior / John C Mowen, Michael Minor by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice-Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 M936c.
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6.
Consumer behavior : advances and applications in marketing / Robert East by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 E13c.
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7.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.83420973 H393c 1998.
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8.
Consumer Behavior : implecations for marketing strategy / del I Hawkins, Roger J Best, Kenneth A Coney by
Edition: 6th.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8342 H393c, ...
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9.
Consumer behavior : theory and practice / C. Glenn Walters by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, Illinois : Richard D. Irwin, Inc., 1974
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 W235c.
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10.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education/Prentice Hall, c2010
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8342 S333c 2010.
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11.
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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Education Private Limited, c2010
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Book CD/DVD Shelf 658.83420973H3931c . Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.83420973 H3931c 2010.
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12.
Consumer Behavior and Culture : consequences for global marketing and advertising / Marieke de Mooij by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 2004
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8342 M817c.
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13.
Contagious : why things catch on / Jonah Berger. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Simon & Schuster Paperbacks, 2013
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8342 B4966c.
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15.
Ethnography for Marketers : a guide to consumer immersion / Hy Mariampolski
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Thousand Oaks : Sage Publications, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.834 M333e.
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16.
Fanocracy : turning fans into customers and customers into fans / David Meerman Scott and Reiko Scott ; foreword by Tony Robbins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: Penguin , 2020
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.812 S4251f.
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17.
Handlig customer complaints:turning challenges into opportunities / Jennifer Denham by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Sydney, 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 D393h.
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18.
Marketing management / Richard P. Bagozzi, Jose Antonio Rosa, Kirti Sawhney Celly, Francisco Coronel by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Prentice Hall International, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B148m.
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19.
Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : John Wiley & Sons, 2012
Online access:
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20.
Test bank : consumer behavior and marketing action / Henry Assael by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : South-Western College Publishing, 1995
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8342 A844ct.
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21.
Wide-angle vision : beat your competition by focusing on fringe competetors, lost customers, and rogue employees / Wayne C. Burkan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons, Inc., 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 B959w.
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