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	1.	Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by Belch, George E Belch, Michael A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a. Lists: Marketing, Media & Communication. Request article
	2.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2012 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a 2012. Lists: Marketing. Request article
	3.	Analysis for Marketing Planning / Donald R Lehmann, Russell S Winer by Lehmann, Donald R Winer, Russell S Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill, 2005 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 L523a. Lists: Marketing, Media & Communication. Request article
	4.	Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. by Alon, Ilan Jaffe, Eugene D Vianelli, Donata Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2013 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.84 A4541g 2013. Lists: Marketing. Request article
	5.	International Marketing / Philip R Cateora, John L Graham by Cateora, Philip R Graham, John L Series: McGraw-Hill\Irwin Series in Marketing Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005 Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (5)Location, call number: General Stacks 658.848 C359i, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.848 C359i. Lists: Marketing. Place hold Request article
	6.	International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by Cateora, Philip R Gilly, Mary C Graham, John L Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi,India : McGraw-Hill Education Private Limited, c2014 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.84 C395i 2011. Lists: Accounting, Business, Finance, Marketing. Request article
	7.	International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by Cateora, Philip R Gilly, Mary C Graham, John L Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, c2013 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.84 C3579 2016. Lists: Business, Marketing. Request article
	8.	Strategic Marketing / David W Cravens, Nigel F Piercy by Cravens, David W Piercy, Nigel F Series: McGraw-Hill\Irwin Series in Marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : McGraw-Hill, 2006 Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (2)Location, call number: Reference Stacks 658.802 C898s, ... Lists: Management, Marketing. Request article

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