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Basic marketing : a management approach / E. Jerome McCarthy, William D Perreault

By: Contributor(s): Material type: TextPublication details: Homewood, IL : IRWIN, 1990.Edition: 10th edDescription: xviii, 734 p. : illISBN:
  • 0256068658
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
List(s) this item appears in: SBE-Marketing
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Business

1993-10-13

General Management

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