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International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham

By: Meloan, Taylor WContributor(s): Graham, John LMaterial type: Text

TextPublication details: Boston : Irwin\McGraw-Hill, 1997. Edition: 2nd edDescription: xvi, 439 p. : ill. ; 23 cmISBN: 0256218943 :Subject(s): Marketing | Experts | International marketDDC classification: 658.848 Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	General Stacks	658.848 M528i (Browse shelf(Opens below))	1	Available		008607

Total holds: 0

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Previous	658.848 K26m Multinational marketing management /	658.848 K26p Principles of global marketing /	658.848 K87g Global marketing management /	658.848 M528i International and global marketing : concepts and cases /	658.848 N425i Import\Export : how to get started in international trade /	658.848 O58i International marketing : analysis and strategy /	658.848 S464 Secrets of electronic commerce : a guide for small and medium-sized exporters	Next