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Promotional culture : advertising, ideology and symbolic expression / Wernick
Material type:
TextPublication details: London : Sage Publications, 1991.Edition: 1st edDescription: ix,208p. : ill. ; 23.3cmISBN: - 0803983913 :
- 659.101 19
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Library, Independent University, Bangladesh (IUB) General Stacks | 659.101 W496p. (Browse shelf(Opens below)) | 1 | Available | 008626 |
Total holds: 0
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| 659.1 R961k Kleppner's advertising procedure / | 659.1 W456a Advertising : principles and practice / | 659.1 W456a Advertising : principles and practice / | 659.101 W496p. Promotional culture : advertising, ideology and symbolic expression / | 659.103 W642n NTC'S Dictionary of Advertising / | 659.1042 S678 Social Communication in Advertising : consumption in the mediated marketplace / | 659.1072 F612f Fundamental of advertising research / |
Includes bibliographical references and index
Business
1999-08-01