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Basic marketing : a global-managerial approach / William D. Jr. Perreault, E. Jerome McCarthy

By: Perreault, William D. JrContributor(s): McCarthy, E. JeromeMaterial type: Text

TextPublication details: New York : Irwin\McGraw-Hill, 1996. Edition: 12th edDescription: xxvi, 829 + v.p. : ill. ; 26 cmISBN: 0256139903Subject(s): Marketing managementDDC classification: 658.8 Subject: Business

List(s) this item appears in: Marketing | Management | Human resource Management

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Holdings ( 3 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	General Stacks	658.8 P455b (Browse shelf(Opens below))	1	Available	009049
Books	General Stacks	658.8 P455b (Browse shelf(Opens below))	2	Available	009050
Books	General Stacks	658.8 P455b (Browse shelf(Opens below))	3	Available	009051

Total holds: 0

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Previous	658.8 O58i International marketing : analysis and strategy /	658.8 P173p Priciples of services marketing /	658.8 P253p Preparing the marketing plan /	658.8 P455b Basic marketing : a global-managerial approach /	658.8 P455b Basic marketing : a global-managerial approach /	658.8 P455b Basic marketing : a global-managerial approach /	658.8 P478p A Preface to marketing management /	Next