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Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael Belch

By: Belch, George EContributor(s): Belch, MichaelMaterial type: Text

TextPublication details: Chicago : Irwin, 1995. Edition: 3rd edDescription: xxii,762p : ill ; 28cmISBN: 0256136963 :Subject(s): Publicity | Marketing | AdvertisingDDC classification: 659.1 Subject: Business

List(s) this item appears in: Marketing

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Holdings ( 3 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Reserve Shelf	659.1 B427a (Browse shelf(Opens below))	1	Available	003372
Books	Reserve Shelf	659.1 B427a (Browse shelf(Opens below))	2	Available	004553
Books	General Stacks	659.1 B427a (Browse shelf(Opens below))	3	Available	009322

Total holds: 0

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Previous	659.1 A681c Contemporary advertising /	659.1 B334a Advertising management /	659.1 B427a Advertising and Promotion : an integrated marketing communications perspective /	659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective /	659.1 B782c Contemporary Advertising /	659.1 B783a Advertising excellence /	659.1 D599a Advertising principles and problems /	Next