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Marketing Communication : principles and practice / Richard J Varey by
Edition: 1st ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : Routledge, 2002
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 V296m.
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Principles of Advertising and IMC / Tom Duncan by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Boston : McGraw-Hill\Irwin, 2005
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 D912p.
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A Reader in Marketing Communications / Philip J [et...al] Kitchen by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : Routledge, 2005
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 R286.
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