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1.
Advertising, Marketing and Sales Management / Devendra Thakur by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Deep and Deep Publications, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A244.
2.
Bangladeser panya bipanan byabastha (marketing in Bangladesh) / Dr. Abdullah Farouk by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : Bangla Academy, 1983
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
3.
Bangladesh Business Research Reports, Vol. I : General Management, Personnel, Production and Marketing / edited by Gary N. McLean, Muzaffer Ahmed by Series: UGC Publication ; No.46.
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : University Grants Commission Dhaka, Bangladesh, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 650.095492 B216, ...
4.
Bangladesh Case Studies in Marketing / edited by Gary N. McLean, Muzaffer Ahmed by Series: UGC Publication ; No.48.
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : University Grants Commission Dhaka, Bangladesh, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.80095492 B216. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.80095492 B216.
5.
Basic marketing : a global-managerial approach / William D. Jr. Perreault, E. Jerome McCarthy by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Irwin\McGraw-Hill, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 P455b, ...
6.
Big ideas for small businesses : a desktop guide for entrepreneurs / Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Vinod Vasishta for Viva books private Limited, c 2011
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.8 P158b 2011.
7.
Business Marketing Management : a strategic view of industrial and organizationall markets / Michael D Hutt, Thomas W Speh by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Fort Worth : Harcourt College Publsihers, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.84 H982b.
8.
Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Mifflin Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480722 J43g, ...
11.
Consumer behavior and marketing action / Henry Assael by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: South-Western College Publishing, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (4)Location, call number: General Stacks 658.8342 A844c 1995, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8342 A844c.
12.
Creative lectures for business today / David J. Rachman, Michael H Mescon by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Random House, 1987
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 650 R119c, ...
13.
Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.812 C987.
14.
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by
Edition: 2rd edition
Material type: Text Text; Format: microfiche festschrift
Publication details: United States: Kogan Page Limited, 2022
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.872 K521d.
15.
Essentials of total quality management / M A Mannan, Farhana Ferdousi by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : UGC, 2007
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (10)Location, call number: General Stacks 658.4013 M281e, ...
16.
Fanocracy : turning fans into customers and customers into fans / David Meerman Scott and Reiko Scott ; foreword by Tony Robbins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada: Penguin , 2020
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.812 S4251f.
17.
Fundamentals of Selling : customers for life through service / Charles M Futrell by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2006
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: Book CD/DVD Shelf 658.81 F996f. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.81 F996f.
18.
Global Marketing : foreign entry,local marketing,and global management / Johny K. Johansson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin McGraw-Hill, 2000
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g.
19.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 J65g.
20.
Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (9)Location, call number: General Stacks 658.848 G562, ...
21.
Global marketing management / Warren J. Keegan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.8 K26g, ...
22.
Global marketing management / Massaki Kotabe, Kristiaan Helsen by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons, Inc., 1998
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.848 K87g.
23.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston, Mass : Houghton Miffling Company, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (25)Location, call number: General Stacks 658.8480684 J432g, ...
24.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. by
Edition: 4th ed., Completely updated and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Houghton Mifflin, 2007
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 L6641g 2007.
25.
Industrial marketing management : text and cases / Robert W Haas by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : PWS-Kent Publishing Company, 1986
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 H112i.
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