Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch

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TextPublication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004.Edition: 6th edDescription: xxvi, 843p. : illus ; 27cmISBN:

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Subject: Business

List(s) this item appears in: SBE-Marketing | SLASS-Media and Communication

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	659.1 B427a (Browse shelf(Opens below))	1	Not For Loan	017202

Total holds: 0

Business

2006\07\18

International Business

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